A-100 Development created a brand new corporate style for the new round of ‘Zeleniy Bor’ block

Minsk is a fast growing city with new micro districts being created. There are however places, that are particularly attractive for potential customers. One of them is the new ‘Zeleniy Bor’ block (third round), that is currently being built by the

Minsk is a fast growing city with new micro districts being created. There are however places, that are particularly attractive for potential customers. One of them is the new ‘Zeleniy Bor’ block (third round), that is currently being built by the ‘A-100 Development’.

What’s new about ‘Zeleniy Bor’?:

• The number of floors has decreased which brings the houses closer to the natural height of people, making it psychologically more comforting and organic with the environment.There will be five houses in total, four floors each, where upper (mansard) floors have a free layout. With the same price for a squared meter, customers of the mansard flats will have the ability to add the second level, thus increasing the living space and creating a unique design of their homes.
• Even more attention is brought to the convenience and comfort of the tenants. The neighborhood is known for its safety, environmental friendliness, nice clean courtyards, convenient social infrastructure, roomy parking, day-and-night guard etc.

Apart from all that, the new block will have:

• courtyards that are designed and organized accordingly with the newest urban trends, where there all the opportunities for dynamic and moderate activities for both kids and adults.-
• cycling and running paths.
• multiple areas for sports and active lifestyle.‘Zeleniy bor’ is growing and changing along with its corporate symbology, reflecting new positive features of this cozy and modern housing estate. This is why ‘A-100 Development’ decided to redesign the logo and give it a fresh new look but at the same time keep the identity of the style.

This is how the new logo was born that consists of the name in a large font with a status line on a rectangular billet with a graphic superstructure. The graphic part has wide range of transformations and changes for conveyance of the unique peculiarities of the estate. Peculiarities that ‘Zeleniy Bor’ truly has plenty in range.

The original style can be seen in the specific shape of the trees, its contour with more sloping roofs than before (suggesting the new mansard design).

Laconic firm shape of the billet reminds the shape of the house or a building block and represents the idea of safety, confidence, stability. The simplicity and harmony of the font and the color selection underline the principles of eco-friendliness, health, active lifestyle and persistent development of ‘Zeleniy Bor’ .

Unique illustrations and elements of iconography allow the creation of different versions of the logo for the reflection of the block’s USP. This also makes the logo highly flexible, expressive but recognizable at the same time.

The new ‘Zeleniy Bor’ got a modern, flexible, open and friendly logo. With the new style, the tenants have more communication opportunities with formation of the unique urban environment with authentic atmosphere and life principles. Because ‘Zeleniy Bor’ is a place where you want to live! Even more so in the new ‘Zeleniy Bor’!

The new logo of ‘Zeleniy Bor’ was developed by the firm called Fabula Branding. The creators of ‘Zeleniy Bor’ and Fabula designers together carefully thought through every little detail of the new logo. Similarly every small piece of ‘Zeleniy Bor’ is thought through, because this is a place that is aesthetically pleasing, it gives positivity and joy. A block where people want to live, raise their children and build their future.