The project «Businesslike bicycle» has been started with the assistance of «A-100»

01 May 2014
On April 24 the contest «Businesslike bicycle» has been started in Minsk. The partner of this project is the Group of «A-100» companies. The project «Businesslike bicycle» has been started with the assistance of «A-100»

In European capitals bicycle is gradually becoming a leading vehicle. There are several reasons for that: city streets are congested, the air is polluted with exhaust fume, and using bicycle is fast and ecological.

Today one can meet a lot of bicyclists in Minsk in a sunny day, especially at the weekend. The main difference between our city and other European capitals is that for our citizens a bicycle is rather entertainment and sport than a vehicle. That is why Minsk bicycle society together with the Group of «A-100» companies decided to make the following step – explain to residents of Minsk that bicycle is perfectly good for going to work and coming on business. This was the goal of the project «Businesslike bicycle».

The contest «Businesslike bicycle» takes place in Minsk and Grodno starting from April, 24 until July, 24. The organizers of this contest are public organizations such as Minsk bicycle society, the Centre of Ecological ideas, The «Velo-Grodno» Initiative, the Group of «A-100» companies and TUT.by.

The participants compete in four nominations which are supposed to determine the most «bicycle-friendly»:

  1. company
  2. institute of higher education
  3. school
  4. service sector institution

Simultaneously with the contest different promotions and master classes will be held; there will be a lot of useful information explaining the advantages of bicycle as a vehicle and some data will appear in the leading mass media.

At the press conference devoted to the contest’s opening head of marketing and sales department of «A-100 Development» Igor Kolchenko told the journalists about the conditions created for bicyclists in the office, at the «A-100» gas station, in residential quarters, shopping and business centers. «Despite the fact that we do not manufacture or sell bicycles, they have become an integral part of the positive image of the company; there have been created about 1,500 parking places for bicycles in Zeleny Bor, at the «A-100» gas station in 2013 a bicycle was rented more than 1 million times, and, what is especially significant, parking places for bicycles near our office are never empty», – was mentioned at the press conference.

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