(Русский) Группа компаний “А-100″ подвела итоги проекта «Велосипед за спасибо»
29 August 2014| On August,29 in Minsk summed up the social campaign “Bycicle for thank you”, organized Group of Companies A-100 this summer, with the support of the Minsk cycling society. In Victory Park hosted the closing ceremony of the summer bycicle |  |
On August,29 in Minsk summed up the social campaign “Bycicle for thank you”, organized Group of Companies A-100 this summer, with the support of the Minsk cycling society. In Victory Park hosted the closing ceremony of the summer bycicle time – rent, which became a kind of symbol of the summer in Minsk, was transferred Pervomaisky district of the city along with 15 orange bikes. Ten bicycles, including several new “Aist”, went to Minsk orphanage №7.
“We are very pleased that the Group “A-100″ is our area makes such a significant and important gift. We strive to create a comfortable environment for the residents of our district and popularize a healthy lifestyle. We are confident that bike rental will be in demand among the citizens of Minsk. We are grateful to the A-100 for the wonderful project “Bike for thank you” and, of course, for the bike rental and bicycles. Now they move to the Fitness center located in the Sevastopol square “- shared Head of Administration Pervomaisky district of Minsk Igor Kudrevich.
1.5 summer months free rental bicycles from “Bicycle for thank you” took advantage of almost 10 thousand times, sometimes bicycles were given every 3 minutes. In addition to the Belarusians for “thank you” in the center of Minsk residents swept 15 countries, including as far away as Libya, the United States, China, United Kingdom. Original record set Natalia Kolesnikov, who took the rental branded orange bike as much as 28 times! The oldest cyclist for the duration of the project was the 82-year-old pensioner from Minsk.
“We did not set out the Napoleonic plans. Believed that if we can transplant on a bike at least a few hundred people – is already a success. Turned out differently. Today, we are proud that the project was indeed necessary and timely. During this particularly want to thank the city authorities, who have given us the opportunity to place free bike rental in center of Minsk, which was a key factor in the popularity of the project. About us wrote not only in Belarus. Many famous people supported us: businessmen, politicians, athletes, representatives of show business. For what it special thanks – says Member of the Supervisory Board Group of Companies A-100 Nadezhda Matveenok. – 10,000 People cycling this summer talking about biking, reading, discussing – in my opinion, the whole Minsk without exception. Finally, we get the bike capital “.
Articles about the problems and joys of cycling, posts on social networks and other media in the campaign “Bycicle for thank you” was viewed more than 3 million people. Every Saturday cyclists city could usefully spend time on “bycicle saturday”. The contest “Veloledi 2014″ proved lady can stay really on a bike. The organizers managed to make a sociological slice cycling Minsk and to assess the intensity of cycling on the main roads of the capital, to hold a competition “Business bicycle” that directly and indirectly prompted employers in different fields to take care of comfortable working conditions for cyclists and create a convenient infrastructure.
“We would certainly like to do much more. Not everything is possible. But still, the response that we have received, exceeded all our expectations, “- said the chairman ”Minsk bicycle sociaety” Eugene Horuzhy.
Thanks to the free rental not only managed to stir interest in this type of transport. But to start and strengthen the position of a single bicycle brand Minsk – ibikeminsk. Now the brand is rightly given to the city, and each cyclist can use it. Guidelines for use of the style of the project transferred to Minsk cycling community, as well as absolutely free of charge, available on the project website ibikeminsk.by, which will belong to Minsk cyclists.
On August,30 will be held the last “bycicle saturday” – cycling holiday in Victory Park. And August,31 – the last day of free bike rental.
“Bycicle for thank you” – urban social campaign Group A-100 and public organizations in Minsk cycling community. “Technical Partner: “Motovelo.” Dates: July 11 – August 31, 2014. The purpose of the campaign: to educate the citizens of Minsk “bicycle” lifestyle.
